The campaign aimed to showcase ChicPoint App’s unique advantages over key regional competitors, particularly SHEIN. By highlighting ChicPoint’s competitive pricing, faster delivery, and wide range of fashion options, the campaign positioned ChicPoint as the go-to alternative for online shoppers seeking both quality and convenience. The messaging directly addressed customer pain points, such as long delivery times and high prices, providing ChicPoint as the solution.
Humor & Trends: Recognizable video clips from popular movies and TV shows were used, overlaid with text relevant to ChicPoint’s unique features.
Social Media Integration: The campaign was spread across Facebook, Instagram, and other platforms, incorporating trending memes and humorous visuals to grab attention and engage users.
Multimedia Formats: The creative elements included stories, posts, and videos to cater to various audience preferences and maximize engagement across channels.
The campaign delivered impressive results, significantly boosting ChicPoint’s visibility and user engagement. On Facebook, the campaign reached 2.2 million people, generated 492K video views, and garnered 5.9k content interactions, resulting in 363 direct contacts. Instagram saw similarly strong engagement, reaching 1.3 million users, attracting 48.7K followers, and driving 58.3K link clicks with 22.3K interactions. Most notably, app installs surged by 57%, reaching a total of 25,181, while organic installs grew by an impressive 92%, adding 18,802 new users to the ChicPoint community. This demonstrates the campaign's effectiveness in driving both awareness and conversion.
By leveraging humor and familiarity, the campaign connected with audiences on a personal level. The use of well-known movie clips and popular trends made the campaign relatable and highly shareable. Key messaging focused on ChicPoint’s faster delivery, competitive pricing, and diverse fashion range, addressing customer frustrations with competitors like SHEIN. The multi-platform approach maximized exposure and engagement, driving both awareness and app downloads.
