Brief: The project titled "Support Financial Awareness Activities for A-Fin Project" aimed to promote financial literacy and awareness among the target audience. The project focused on delivering various key deliverables to achieve this goal.The first deliverable was the development of a captivating campaign name and logo. This involved creating a unique and memorable name that resonated with the target audience and a visually appealing logo that represented the project's objectives.
Challenge:
Another crucial aspect of the project was the establishment of social media platforms. These platforms served as channels for publishing the project's created data. The project team created and managed social media accounts to disseminate information, engage with the audience, and raise awareness about financial topics.
Solution:
To enhance the project's reach and impact, a launching event was organized. The event featured the participation of 21 influential individuals who had expertise in finance or a substantial following on social media. Their involvement helped generate attention and attract a wider audience to the project.The project also included the production of a series of videos. These videos were categorized into different formats and durations. Specifically, the team created 16 10-minute chroma videos, 21 1-minute chroma videos, 5 10-minute TVC (Television Commercial) videos, and 24 1-minute TVC videos. The videos covered both educational and awareness content related to financial topics.
Result:
Overall, the "Support Financial Awareness Activities for A-Fin Project" successfully delivered a comprehensive set of outputs, including a campaign name and logo, social media platforms, a launching event with influential participants, and a collection of informative videos. These efforts aimed to raise financial literacy and awareness, enabling individuals to make informed financial decisions and improve their overall financial well-being.
